Empowering Indian investors with pure, un-cluttered performance math.
MF Compare was built to provide a calm, editorial alternative to noisy financial portals. No rating stars, zero distributor commissions, and 100% objective NAV analysis.
Raw Daily NAV Records
Integrated directly with official AMFI / MFAPI feeds to analyze un-altered daily Net Asset Values across years of market cycles.
Zero Advice Bias
We do not sell mutual funds, take distributor commissions, or assign arbitrary 5-star ratings. You get pure mathematical facts.
₹100 Growth Normalization
Compare schemes on a level playing field by resetting starting NAVs to a shared ₹100 baseline over any historical period.
The Story Behind MF Compare
MF Compare was conceptualized and built by Aswin V, a Product Manager and Business Analyst with experience in the FinTech industry.
The idea started with a simple problem Aswin faced himself: comparing two mutual funds and trying to understand which one was actually better was surprisingly difficult. Different platforms presented different ratings, metrics, and information, often making it harder rather than easier to make a meaningful comparison.
That led to a simple question: if I am finding this difficult, aren't other mutual fund investors facing the same problem?
With experience in business analysis, product management, financial technology, product strategy, requirements analysis, and digital product development, Aswin decided to build a solution around the problem rather than simply work around it.
That became MF Compare: a product designed to make mutual fund comparison in India simpler, transparent, and data-driven.
The platform enables investors to compare mutual funds side by side, understand historical performance, returns, risk, fund characteristics, and ₹100 NAV growth, and evaluate funds using transparent calculations rather than relying solely on ratings or promotional recommendations.
MF Compare follows a product-led and unbiased approach, with the focus on helping investors understand the differences between funds and conduct better mutual fund research.
The goal is simple: make mutual fund analysis easier to understand, so Indian investors can compare, analyze, and invest better.
Why MF Compare Exists: The Problem with Traditional Fund Portals
Most commercial financial websites in India are designed like trading terminals: crowded with popups, aggressive buy/sell signals, sponsored fund ads, and subjective star ratings that change every quarter.
Moreover, many platforms promote Regular Mutual Fund plans because they earn recurring trailing commissions from distributors, quietly eroding investor wealth over 15–20 year horizons.
MF Compare takes a different path: We focus strictly on clarity, mathematical rigor, and long-term investor education. We encourage exploring Direct Plans, evaluating rolling return consistency, and understanding peak-to-trough drawdowns.
Key Features Designed for Long-Term Investors
How to Evaluate Mutual Funds Responsibly
1. Look Beyond 1-Year Returns
Short-term returns are heavily influenced by market momentum and sector cycles. Evaluate performance over 3, 5, and 10-year rolling periods to gauge true fund manager skill.
2. Examine Maximum Drawdown
Max drawdown measures the worst peak-to-trough decline a fund experienced during market crashes (e.g. 2008, 2020). Lower drawdowns protect your downside risk.
3. Prefer Direct Plans Over Regular Plans
Direct Plans have lower Total Expense Ratios (TER) because no distributor commissions are paid out. Over 20 years, this difference can compound into lakhs of rupees in savings.
4. Remember: Past Performance Is Not a Guarantee of Future Returns
Historical NAV returns show how a fund navigated previous market cycles, but past performance does not guarantee future results. Market conditions, fund manager transitions, and economic shifts mean long-term asset allocation and risk management should always guide your investment choices.
Ready to explore Indian mutual funds without clutter?
Search schemes, compare normalized ₹100 growth, or run interactive financial calculators.
NAV data provided by MFAPI.
MF Compare is an educational tool, not investment advice. Mutual fund investments are subject to market risks. Past performance does not indicate future results.